Water Quality in Wisconsin

October 22, 2019

9:00am – 3:30pm

0.5 CEUs available.

pyle center
702 langdon st.
madison wi


PFAS – What are they? What are the implications?

Water quality standards in Wisconsin are ambiguous.
However, water utilities are required to ensure drinking water
quality complies with state and federal requirements.

This program will focus on Per- and Polyfluoroalkyl Substances
(PFAS), including research, health impacts, treatment options,
as well as potential impacts on ground water quality and land usage.

This program will conclude with a session on crisis communication;
i.e., how do you communicate this difficult and somewhat unknown
topic to the public and government leaders?

draft agenda

8:45-9:00        Registration check-in

9:00-10:00     What are PFAS? Per- and Polyfluoroalkyl Substances (PFAS) have been around since the 1940s, but they are increasingly receiving more attention. Learn what PFAS are, where they come from, how they are used, and how they are disposed of as well as what their impact is on the environment.
Greg Harrington, Professor, Dept of Civil and Environmental Engineering, UW-Madison   Harrington Presentation

10:00-10:15     Break

10:15-11:00    Understanding the Fate, Transport, and Mitigation of PFAS in the Environment – Once PFASs are in the environment, how do they behave, migrate into our water systems, and become a municipal drinking water issue? If PFAS is detected in a drinking water source, what are the challenges of conducting an investigation, and are there mitigating or remedial technologies available to restore water quality?  Are there proactive measures that could be employed to better protect our public drinking water supplies?
John Osborne, Principal Hydrogeologist/Senior Vice President, GZA GeoEnvironmental, Inc.   Osborne Presentation

11:00-11:45     How Do We Get Exposed to PFAS? What are the potential health effects of PFAS? What have we learned so far, and what are the challenges for PFAS toxicity research?
Clara Jeong, Toxicologist, Wisconsin Dept of Health Services, Bureau of Environmental and Occupational Health   Jeong Presentation

11:45-12:30    Networking Lunch – Keynote Remarks – Update on Wisconsin Governor Evers’ executive order on PFAS
Jim Zellmer, Deputy Administrator, Environmental Management Division, Wisconsin Department of Natural Resources   Zellmer Presentation

12:30-1:30     What is the Current State of Regulation and Monitoring of PFAS?  With limited federal action, the states are leading the investigation and regulation of PFAS. What testing methods are available?  What are some of the challenges of PFAS sampling and testing?  How do state regulatory standards compare with federal guidelines? What have we learned about PFAS occurrence in Wisconsin?
Joseph Grande, Water Quality Manager, City of Madison Water Utility   Grande Presentation

1:30-1:45        Break

1:45-2:30       How Do Utilities Communicate with the Public on PFAS Issues? What is the best way to keep the public informed and ensure the public’s trust when there is seemingly constant new (and often alarming) information circulating through the news cycle?
Lawrie Kobza, Attorney, Boardman and Clark LLP
Amy Barrilleaux, Public Information Officer, City of Madison Water Utility
Dominique Brossard, Professor and Chair, Department of Life Sciences Communication, UW-Madison
Mark Redsten, President & CEO, Clean Wisconsin
Rosalind Rouse, Water Marketing Specialist, Milwaukee Water Works

2:30-3:30        Crisis Communication — How do you talk about this critical but difficult-to-understand issue with the public, legislators, and other government leaders?
Matt Coldagelli, Senior Vice President, Edelman (Chicago office)

3:30                  Adjourn


Your registration fee includes breaks and lunch.