University of Wisconsin: Pyle Center
702 Langdon St, Madison, WI 53706
Market Inflection Drivers for Electricity: Tracking the Trends
Part 3 in this four-part series which explores the physical, investment, pricing and customer effects of a market undergoing massive change.
Trends: Who, what, why and where are trends in the industry happening? What are the predictions for the trends? What does past history suggest?
This session explores pricing strategies for dealing with new demands, requirements and trends in energy markets. It underlines the importance of getting the pricing right for customers who are more tuned in to energy topics, stockholder, utilities and businesses that serve all these audiences.
8:15 – 8:30am Welcome Coffee/Tea
8:30 – 9:15am Historical Perspective: Technology’s Role in Rate Design, 1900-1985 — From financial chaos, trust-busting and rapid technological innovation came our original pricing model that leveraged an effective economy-of-scale industry. David Ludwig, Attorney, former Deputy General Counsel for the Public Service Commission of Wisconsin
9:15 – 10:30am Technology’s Role, Rates and Customers, 1985-2016 — The evolution of rate design and other customer-side programs, and the arrival of digital technologies. Ahmad Faruqui, Principal & Energy Economist, The Brattle Group
10:30 – 10:45am Open Discussion
10:45 – 11:00am Break
11:00 – 12:15pm The Role of Engineering in Cost Recovery – This session will look at distribution system costs from an engineer’s perspective. What constitutes a minimum distribution system, and how it can be calculated? Larry Vogt, Manager of Rates, Mississippi Power Company
12:15 – 12:45pm Lunch
12:45 – 1:30pm Cost Recovery Options and Enabling Technology — Dan Hansen, Vice President, Christensen Associates Energy Consulting
1:30 – 2:30pm And the Results? A Critical Look at Rate Outcomes — Intended and Unintended Consequences , Ross Hemphill, RCHemphill Solutions, Independent Consultant on Regulatory and Energy Policy
2:30 – 3:15pm Round-table Discussion
Your registration fee includes materials, meals/breaks and access to materials on our website post-program.