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Millennially Speaking

Wisconsin-Chapter-logo_AESP (2)

 

AESP – Wisconsin and WPUI invite you to a networking

and panel presentation event including lively Q&A.

Offered at minimal charge for refreshments

Date:   September 16, 2015

Time:   Networking from 5:45 to 6:15, panel and lively discussion from 6:15 to 7:45

Site:  Tong Auditorium, Engineering Centers Building, 1550 Engineering Drive, UW-Madison

Fee:   $3 donation for WPUI and AESP members; $5 donation for non-members.

 
Donations taken at the door. However, a RSVP will be appreciated for beverage and food counts.

 – RSVP Site – 

Millennially Speaking

Figuring out the inner workings of millennials and bridging the generational gap that exists in our industry have proven to be major challenges for employers — and are only getting more difficult as more millennials enter the workforce. We will provide insight into how the energy services industry can address these unique challenges and embrace the change inspired by the most skilled, well-educated, creative, and inexpensive employees a company has. Learn what actual millennials from across our industry are really like as a few of the industry’s millennials explore living in a millennial world.


Guest Speakers (see bios at the bottom of this page):

 Shelley Beere,  Market segmentation and millennials

KW2_HEADSHOT_ShelleyB_ColorWith 20 years of experience, Ms. Beere is adept at overseeing the implementation of a variety of strategic brand communications, integrated marketing campaigns, and online initiatives. At KW2, she supervises marketing research, brand strategy, strategic planning, target market analysis, customer segmentation, and large advertising campaigns (both B2C and B2B). In addition to facilitating focus group research, strategic planning and campaign development for WPPI, Shelley previously worked with WECC on promoting energy efficiency programs. Over the years, she has worked with Harley-Davidson Motor Company, GE Healthcare, Pacific Cycle, and Lands’ End..

 

Kristin Laursen– The inner workings of millennials, part one

Ms. Laursen isKristin Laursen the Director of Marketing & Business Development at Michaels Energy. She develops integrated marketing strategies and campaigns, and utilizes research, tracking and testing to promote marketing performance improvement for Michaels Energy and its clients. Kristin is Chair of AESP’s New Professional Advisory Panel and Vice-Chair of the Marketing Topic Committee. She graduated from the University of Wisconsin – La Crosse with a Bachelor of Science Degree in Marketing and a minor in Professional Writing.

 

Kelsey Raftery–The inner workings of millennials, part two

Ms. RafKelsey Cummingstery is the Marketing Manager at SmartWatt Energy. She manages complex marketing projects ranging from market research, to strategic testing, to integrated campaign execution and beyond. Kelsey is Chair of AESP’s Marketing Topic Committee and a member of AESP’s New Professional Advisory Panel. She graduated from Rensselaer Polytechnic Institute with a Bachelor’s Degree in Business Management & Marketing and a minor in Cognitive Psychology.

 

 

Katie Mueller–Moderator

Katie Mueller

Ms. Mueller is the Marketing Manager at Franklin Energy Services, and serves as Secretary of the AESP WI Chapter. She oversees strategic marketing activities for programs throughout the West and Midwest United States, and leads the marketing of four Focus on Energy programs in Wisconsin, including development of the innovative incentive catalog application. Katie also develops and executes marketing strategies for Franklin Energy products. She holds an MBA from Loyola University Chicago and boasts 14 years of marketing experience. 

Speaker Bios

 

Bar Association 2015 Presentations

Energy, Telecom, and Water Law Updates 2-27-15

Agenda

Speaker Bios

 

2015 Presentations

1 Session Introduction by Bryan Kleinmaier

2 Cynthia Smith – Overview of Changes at the Public Service Commission of WI

3 Mike Varda – Broadband Seminar

3a Broadband Seminar Outline with Appendices

4 Judd Genda – Telecommunications Law Update

5 Kira Loehr – PSCW Energy Cases Update

6 David Gilles – Federal Energy Law Update

7 Anita Gallucci – Municipal Utility Law Update

8 Lawrie Kobza – PSC Water Update

9 Lauren Azar – Regulatory Reforms, Reactions to New Technologies

 

*Final Presentations Merged

 

Energy, Telecommunications and Water Law Update 2015

Energy, Telecommunications and Water Law Update – 2015

This program is Co-Sponsored by the Public Utilities Section

Friday, February 27, 2015

9:00AM-2:00PM

2015 Presentations

Pyle Center, Room 235

 

Program Description: An update of notable regulatory and legal cases, statuses, and administrative code provisions impacting practitioners in the energy, telecommunications and water arena in the year 2014.

Who Should Attend: Those interested in PSCW activities, energy and telecommunications law attorneys, water attorneys, municipal attorneys, and environmental attorneys.

Key Takeaways: Gain understanding of key developments in energy, telecommunications and water regulation; Explore recent happenings in the Public Service Commission of Wisconsin; Learn about changes in electric technologies and state reforms.

Agenda:

9:00 – 9:05 – Introduction | Bryan Kleinmaier, Partner, Stafford Rosenbaum LLP

9:05-10:00 – Overview of Changes at the Public Service Commission of Wisconsin | Cynthia Smith, Chief Legal Counsel at the PSCW

10:00-10:25 – Telecommunications Law Updates | Mike Varda, PSCW Office of General Counsel & Judd Genda, Partner, Axley Brynelson in Madison

10:25-10:40 – Break

10:40 – 11:20 – Energy Law Updates | Kira Loehr, Executive Director and General Counsel, Citizens Utility Board of Wisconsin, Inc., PSCW case updates & David Gilles, Godrey and Kahn, State and Federal legislative and case updates

11:20-11:50 – Municipal Law Updates | Anita Gallucci, Partner, Boardman and Clark LLP

11:50 – 12:20 – PSCW Water Regulatory Law Updates | Lawrie Kobza, Partner, Boardman and Clark LLP

12:20-1:40 – Lunch with Speaker, Changing Electric Technologies and State Reforms | Lauren Azar, Attorney, Azar Law LLC

1:40-2:00 – Questions and Answers

2:00 – Program concludes

Register Here: 

Click Here

$125 Registration Fee

Registration includes instruction, course materials and meals.

Directions and Where to Park: 

Pyle Center is located at 702 Langdon Street on the UW-Madison Campus. Parking ramps are on Lake St.