An Accelerated Master’s Program in Resource and Energy Economics






  • Do you want to contribute to a sustainable future?
  • Do you believe in behavior-based solutions to our climate challenges?
  • Do you find “stories” in numbers?
  • Do you like to solve puzzles?  Explore new ways to think about problems?
  • Do you like to work as part of a team?
  • Do you need marketable skills to launch your career?


InformationWhat do you work on while in REDA

REDA curriculum at a glance — course outline


The UW-Madison REDA program, directed by Bill Provencher, may be a good match for you.

Justin Margolies

Justin Margolies

Kathleen Ward

Kathleen Ward

“I had been working at a solar installation company after graduating with a degree in international studies.  But I realized that while I understood the theory behind micro-economics, I did not really know how to put theory into action.  I found that the REDA program, with its accelerated path to a master’s, was a good fit for me.  This is a hands-on, take the data apart, look under the hood, and really understand what is going on inside the theory kind of program. We learn how to apply the theory to real applications.”  Justin Margolies, 3/16


“While working in an energy economics firm, I came to appreciate the incredible diversity of applications for both macro- and mirco-economics.  I was using quantitative tools but using them on faith that they were the right tool for the job.  Then I found REDA.  This is a professional program, geared towards developing an understanding of the quantitative tools needed for successful analytical careers.  You will acquire a number of economic analysis tools to add to your “toolkit” and learn how to apply them to solve real world problems.  It is a year-long, hands-on applied energy economics immersion course.  While intense, it is a very positive place to learn because everyone in the program wants to be there.  More to the point, we all want to know what is really happening inside the different models that are used for analysis.”  Kathleen Ward 3/16

Both students agree that “Dr. Provencher does not just provide random problems for us to solve.  He creates a whole story around the problem so we have context for the analysis and the solution.  He and his team take time to help us with our case work, making sure we do not spin our wheels on a troublesome problem.”

Millennially Speaking

Wisconsin-Chapter-logo_AESP (2)


AESP – Wisconsin and WPUI invite you to a networking

and panel presentation event including lively Q&A.

Offered at minimal charge for refreshments

Date:   September 16, 2015

Time:   Networking from 5:45 to 6:15, panel and lively discussion from 6:15 to 7:45

Site:  Tong Auditorium, Engineering Centers Building, 1550 Engineering Drive, UW-Madison

Fee:   $3 donation for WPUI and AESP members; $5 donation for non-members.

Donations taken at the door. However, a RSVP will be appreciated for beverage and food counts.

 – RSVP Site – 

Millennially Speaking

Figuring out the inner workings of millennials and bridging the generational gap that exists in our industry have proven to be major challenges for employers — and are only getting more difficult as more millennials enter the workforce. We will provide insight into how the energy services industry can address these unique challenges and embrace the change inspired by the most skilled, well-educated, creative, and inexpensive employees a company has. Learn what actual millennials from across our industry are really like as a few of the industry’s millennials explore living in a millennial world.

Guest Speakers (see bios at the bottom of this page):

 Shelley Beere,  Market segmentation and millennials

KW2_HEADSHOT_ShelleyB_ColorWith 20 years of experience, Ms. Beere is adept at overseeing the implementation of a variety of strategic brand communications, integrated marketing campaigns, and online initiatives. At KW2, she supervises marketing research, brand strategy, strategic planning, target market analysis, customer segmentation, and large advertising campaigns (both B2C and B2B). In addition to facilitating focus group research, strategic planning and campaign development for WPPI, Shelley previously worked with WECC on promoting energy efficiency programs. Over the years, she has worked with Harley-Davidson Motor Company, GE Healthcare, Pacific Cycle, and Lands’ End..


Kristin Laursen– The inner workings of millennials, part one

Ms. Laursen isKristin Laursen the Director of Marketing & Business Development at Michaels Energy. She develops integrated marketing strategies and campaigns, and utilizes research, tracking and testing to promote marketing performance improvement for Michaels Energy and its clients. Kristin is Chair of AESP’s New Professional Advisory Panel and Vice-Chair of the Marketing Topic Committee. She graduated from the University of Wisconsin – La Crosse with a Bachelor of Science Degree in Marketing and a minor in Professional Writing.


Kelsey Raftery–The inner workings of millennials, part two

Ms. RafKelsey Cummingstery is the Marketing Manager at SmartWatt Energy. She manages complex marketing projects ranging from market research, to strategic testing, to integrated campaign execution and beyond. Kelsey is Chair of AESP’s Marketing Topic Committee and a member of AESP’s New Professional Advisory Panel. She graduated from Rensselaer Polytechnic Institute with a Bachelor’s Degree in Business Management & Marketing and a minor in Cognitive Psychology.



Katie Mueller–Moderator

Katie Mueller

Ms. Mueller is the Marketing Manager at Franklin Energy Services, and serves as Secretary of the AESP WI Chapter. She oversees strategic marketing activities for programs throughout the West and Midwest United States, and leads the marketing of four Focus on Energy programs in Wisconsin, including development of the innovative incentive catalog application. Katie also develops and executes marketing strategies for Franklin Energy products. She holds an MBA from Loyola University Chicago and boasts 14 years of marketing experience. 

Speaker Bios